Our answer to COVID-19:

As Covid-19 sends us to the home office, we send a message to the outside world: Now is the time to show what you’re made of!

To this purpose we have relaunched our award winning recruiting campaign #AddYourCharacter as an awareness campaign. According to the motto #ShowYourCharacter, illustrations full of character were regularly posted on Facebook and Instagram. They celebrate all the people who changed their habits, showed strength and were so indispensable during the pandemic