s.Oliver

Too fabulous to be ignored.
Corporate Identity Relaunch s.Oliver

s.Oliver can be found in almost every wardrobe. The fashion company is already celebrating its 50th anniversary and uses this milestone as an opportunity to stand out and address a younger, more digital target group. That’s where we come in.

Digital first.

The new branding developed by s.Oliver presents itself first at the most important touchpoint: online! For the webshop, the design system has consequently been reworked and the user experience fundamentally revised. The brand now stands out with a fresh, magazine-like look as well as a high level of user-friendliness.

Digital first.

The new branding developed by s.Oliver presents itself first at the most important touchpoint: online! For the webshop, the design system has consequently been reworked and the user experience fundamentally revised. The brand now stands out with a fresh, magazine-like look as well as a high level of user-friendliness.

Digital first.

The new branding developed by s.Oliver presents itself first at the most important touchpoint: online! For the webshop, the design system has consequently been reworked and the user experience fundamentally revised. The brand now stands out with a fresh, magazine-like look as well as a high level of user-friendliness.

Digital first.

The new branding developed by s.Oliver presents itself first at the most important touchpoint: online! For the webshop, the design system has consequently been reworked and the user experience fundamentally revised. The brand now stands out with a fresh, magazine-like look as well as a high level of user-friendliness.

The new visuality also inspires the s.Oliver app. New features  pick up on the habits of the young, digital user group: trends can now be explored playfully via a match function and each user can decide individually what they like or don’t like. This creates a personalized experience -  only things the individual user wants to see will be displayed on their screen.

The new visuality also inspires the s.Oliver app. New features  pick up on the habits of the young, digital user group: trends can now be explored playfully via a match function and each user can decide individually what they like or don’t like. This creates a personalized experience -  only things the individual user wants to see will be displayed on their screen.

Online meets Offline.

The user experience does not stop at the store door. With the s.Oliver app, customers can check the availability of items, reserve them in a store in their vicinity and then pick them up directly. In this way, the POS becomes part of the optimized user experience and all s.Oliver touchpoints are linked with each other in a meaningful way.

Online meets Offline.

The user experience does not stop at the store door. With the s.Oliver app, customers can check the availability of items, reserve them in a store in their vicinity and then pick them up directly. In this way, the POS becomes part of the optimized user experience and all s.Oliver touchpoints are linked with each other in a meaningful way.

Online meets Offline.

The user experience does not stop at the store door. With the s.Oliver app, customers can check the availability of items, reserve them in a store in their vicinity and then pick them up directly. In this way, the POS becomes part of the optimized user experience and all s.Oliver touchpoints are linked with each other in a meaningful way.

We speak fashion.

With the revision of web and app, the tonality has also been rejuvenated. After all, English terms have long been common in the fashion world. For this reason, the wordings are also transferred to the stationary retail trade, so that the new brand experience is carried through from app and web all the way into the changing rooms.

We speak fashion.

With the revision of web and app, the tonality has also been rejuvenated. After all, English terms have long been common in the fashion world. For this reason, the wordings are also transferred to the stationary retail trade, so that the new brand experience is carried through from app and web all the way into the changing rooms.