König Pilsener
Feel like a king

Let's face it: real life happens after work and on the weekend. When you do what you love. With the people who are important to you. This is the quality time everyone longs for. And here’s a pilsner that was brewed with precisely these moments in mind: König Pilsener, the best beer for after work and partying.

The new brand profile.

In order to find its way back to its former strength, the premium brand from the port city of Duisburg is not only presenting itself with the traditional  anchor in the logo again, but is also renewing the entire brand identity. The small and big moments in life are celebrated in a fresher, more modern and more dynamic way - seen on TV, in print and on the internet.


The construction kit for moving images.

Whether it's a relaxed evening after work, time spent with friends or a family gathering: a total of six films were produced to show different moments of beer enjoyment. The American singer K.Flay provides the acoustic anchor for this with her song "Get It Right".

The extension of the campaign.

The new brand promise is also staged in print motifs, on regional OOH posters and through online campaigns: The best beer for partying and after work. In this way, the brand should become more relevant again for regular customers and new users alike - with a clear profile and a fresher appearance. To be continued …