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Enjoy beer online

Bitburger.de relaunch

Bitburger Premium Pils is Germany's most popular draft beer. Unfortunately, the beer’s website didn’t quite measure up to this status. To address this, the new website’s focus was directed to a subject that really interests the user: beer! The aim was to make it taste (almost) as good online as it does offline.

Drink and scroll.
Lots of space for beer: The further the user scrolls through the product pages, the clearer the unique taste becomes: In addition to traditional ingredients, all sorts of interesting facts about the more than 15 Bitburger products are presented.

A clear structure.
The user experience should be as simple as drinking beer. That's why everything is structured so clearly that you always know exactly what to expect. Enjoy!

A clear structure.
The user experience should be as simple as drinking beer. That's why everything is structured so clearly that you always know exactly what to expect. Enjoy! 

Tradition meets interaction.
Nobody likes history monologues. Especially  if they cover 200 years. Therefore, the Bitburger history can now be experienced interactively, so that everyone can decide for themselves at which point they want to join the experience.

Have a say and have a drink.
The Bitburger community is large. And the Bitburger blog enables users to read new articles, comment on them and whet their appetite with tasty Bitburger recipes. So, soon enough they’ll say “Can I have a Bit, please!”  

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