Tasty novelty:
Bitburger Premium Kellerbier

When it comes to beer, tastes have changed a lot in the last decades. Today's generation like their beer much milder. The challenge for Bitburger: How do you reach those people who find the classic premium Pils too tart? By putting all of one's experience and passion into a new, finely malted, mild beer.
Get ready for Bitburger Premium Kellerbier – amber-colored


Different, but unmistakably a Bitburger.

Our younger users differ from classic Pilsner drinkers not only regarding their taste profile, but also as to where and how they prefer to enjoy their beer. In keeping with this, the Kellerbier spot is set in a stylish outdoor location instead of the sedate Bitburger bar.

Bitburger Kellerbier Kampagne von Deepblue NetworksBitburger Kellerbier Kampagne von Deepblue Networks

New variety, accustomed quality.

With its full-bodied, fine and malty mild taste and its amber-colored character the Bitburger Premium Kellerbier is a genuine pleasure. The secret behind its special malt composition can be experienced in magazines, on the internet and at the POS.