19. February 2020

deepblue networks and VMLY&R form strategic alliance

deepblue, part of the Scholz & Friends Holding Commarco, will in future rely on a strategic partnership with VMLY&R. The Scholz & Friends Group and Commarco Holding, which includes Scholz & Friends and deepblue networks as well as the agencies RessourcenReich and Blumberry, will form the agency group of VMLY&R in Germany and Switzerland. deepblue networks will remain an independent agency.

deepblue networks brings its strong reputation as an expert for customer experiences and digital brand experiences to the new partnership. For Jon Cook, CEO of VMLY&R, the digital positioning of deepblue is one of the key strategic factors for the newly formed partnership: "We share the same values and a passion for the future of our industry. The strategic alliance with the Scholz & Friends Group is a great opportunity to offer our customers in Germany and Switzerland a strong range in the areas of customer experience and brand experience". Oliver Drost, CCO at deepblue networks, visited the VMLY&R headquarters in Kansas City and the New York City office in mid February together with CEO Florian Liebold, CFO Helmut Koch and a Commarco delegation. After his return, Drost commented: "During our visit to the USA, the impression that things are really good between us and VMLY&R was reinforced. The agency cultures, our working methods, the high energy level, it just fits. The aim of the cooperation is to offer agency customers excellent technological, creative and international solutions with the newly bundled forces. The agency’s strong position in the North American market combined with a large presence in Asia also makes VMLY&R the ideal partner for the international orientation of Scholz & Friends Group/Commarco clients. With approximately 7,000 employees at 60 locations worldwide, VMLY&R creates holistic brand experiences based on brands and customer experiences. With the positioning "We create connected brands" VMLY&R offers, among other services Strategy, Experience Design, Emerging Tech, Platform & Engineering and Business Transformation. The creative work of the Americans recently convinced the jury at Cannes. With the highly acclaimed Wendy’s campaign "Keeping Fortnite Fresh", the agency won a Grand Prix in 2019 and a total of nine other Lions in gold, silver and bronze.

Media contact
deepblue networks AG - IDEAS. LOVE. TECHNOLOGY -
CCO: Oliver Drost 040 - 28 40 88-0, Oliver.Drost@db-n.com
Pressesprecher: Patrick Dörr, 040 - 28 40 88-273, Patrick.Doerr@db-n.com