21. August 2020

New account: Tipico relies on deepblue networks for new TV campaign

deepblue networks emerges as the winner from the current Tipico pitch. Germany’s leading sports betting provider commissions the Hamburg based creative agency to launch a new TV campaign.

The pitch was a great challenge for the entire agency team. In one week, 70 different cut versions were created in the in-house film unit, based on the creative central idea which had been developed earlier. During this time, the team worked together both remotely and in the office.

Kajetan Strini-Brown, Head of Acquisition at Tipico: "deepblue inspired us with a lot of energy and passion. We look forward to continuing the Tipico success story with new impulses in the highly competitive betting market". Tipico is one of the largest sports betting providers worldwide and clearly the market leader in Germany. In addition to its online business, the company has a franchise network with more than 1,250 authorised agents in Germany and Austria.

Tipico is also an official partner of the Bundesliga and 2nd Bundesliga in Germany, sponsoring partner of the Austrian Bundesliga, platinum partner of FC Bayern Munich and premium partner of FC Bayern Basketball.

For Steffen Esders, soccer-loving Business Director at deepblue networks, winning this account is very special: "Tipico plays an important role in the lifestyle of many sports fans. The brand is the FC Bayern München of the sports betting market and by far the number one. For us, the task now is to consolidate this position and unlock new potential and new customer segments. An exciting task!"

Oliver Drost, Director of Creation at deepblue networks and founder of the sports unit deepblue sports, also comments euphorically: "I have always lived for sports and sporting goals. Taking Tipico to the next level is a great challenge that we all really want to take up.


deepblue networks AG - Schützenstraße 21, 22761 Hamburg -
Patrick Dörr, 040 - 28 40 88-0, Patrick.Doerr@db-n.com