9. July 2020

Refreshing drinking pleasure with König Rotbier

New 3D computer graphics create impressive product experience

deepblue networks and Eleven Post Production continue to develop the Rotbier spot which was launched in 2019. In addition to a strong early branding and new product explanation sequences, the “digitally generated drinking moment” sets new standards in visual product communication. The spot will be shown on TV, on social media and as a product presenter on Sky and YouTube.

Guided by the claim "Erlebe dein Rotes Wunder", which translates roughly as “Experience a miracle – out of the red”, König Brewery and deepblue networks launched their first campaign for the new König Rotbier in spring 2019. Compared to classic Pils beers, the red beer is refreshing and mild in taste and therefore particularly successful with younger target groups.

The fact that the spot has now been further developed is, among other things, a result of regular market research analyses. "Naturally, we always want to create the greatest possible impact with our campaigns. If we discover optimization potential in market research, we develop new creations and solutions to achieve this," says Oliver Reichwald, Creative Director at deepblue networks. Thanks to a dramatic bottle cap scene at the beginning of the commercial, the new version now allows for early branding of König Rotbier even faster. Consumers can recognize the difference to König Pilsener even more clearly through the voice-over "The mild one by König".

The product presentation of the red beer through an immersive CGI red beer wave is also something special. The photorealistic 3D computer scene makes the drinking moment tangible for the viewer and leaves them thirsty for the refreshingly mild König Rotbier after the commercial.

Credits CLIENT: KÖNIG PILSENER AGENCY: DEEPBLUE NETWORKS AG VFX STUDIO: ELEVEN DIRECTOR: DANNY.FILM CREATIVE DIRECTOR: OLIVER REICHWALD CREATIVE PRODUCER: TOBIAS AUBEL, DANIEL LOJEWSKY ART DIRECTOR: SOPHIE DIECKMANN PROJEKTMANAGEMENT: JONATHAN KIERIG, BIRGER BROENING

Credits
CLIENT: KÖNIG PILSENER
AGENCY: DEEPBLUE NETWORKS AG
VFX STUDIO: ELEVEN
DIRECTOR: DANNY.FILM
CREATIVE DIRECTOR: OLIVER REICHWALD
CREATIVE PRODUCER: TOBIAS AUBEL, DANIEL LOJEWSKY
ART DIRECTOR: SOPHIE DIECKMANN
PROJEKTMANAGEMENT: JONATHAN KIERIG, BIRGER BROENING

Media contact

deepblue networks AG - IDEAS. LOVE. TECHNOLOGY -
Patrick Dörr, Tel.: 040 - 28 40 88-273, E-Mail: Patrick.Doerr@db-n.com