deepblue networks develops a TV commercial for the real estate crowd investing platform Exporo. The commercial will be shown in Germany, Austria, France and the Netherlands. With this campaign the German market leader in digital real estate investments now wants to conquer the European market.
Numerous successful investment rounds and a market share of more than 85% in Germany: Exporo's growth curve has been pointing steeply upwards since the platform’s foundation in 2014. With this commercial, the media-hyped Fintech from Hamburg is now setting out to establish itself on the European market. The commercial will be broadcast not only in Germany and Austria, but also in France and the Netherlands.
The 21 second video shows a project development team at an investor pitch for a planned property. The project manager offers his audience, which the viewer doesn’t see at this point, a return of six percent for the investment.
As the camera pans 180 degrees, the gaze doesn’t fall on a number of financial investors, but on a family man and his daughter, who is reading. The core message of the video: With Exporo, anyone can invest in real estate, simply, transparently and free of charge. The company's financial product, which obviously requires explanation, is demonstrated effortlessly and congenially by the video and its claim "Real values. Simply invested”.
The campaign is the first joint project for Exporo and deepblue. The Commarco agency won the pitch with its creative idea. "We were looking for a partner who could take a fresh, impartial look at our brand and our previous communication. They were asked to show us exactly how they imagine the universe of Exporo. The ideas of deepblue networks convinced us," explains Sören Wullekopf, Head of Marketing at Exporo. deepblue also scored points with a quick timing. It took just one and a half months from the pitch decision to the delivery of the campaign. This means the video will attract attention even before the turn of the year, which is crucial for the platform in order to benefit from the typically strong first quarter of the year. The commercial was directed by Martin Haerlin of Rabbicorn Films, Berlin. Martin Haerlin has already been behind the camera for Mercedes Benz, Coca Cola and Lemonaid, among others.
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Patrick Dörr, 040 - 28 40 88-273, Patrick.Doerr@db-n.com