We bring sports into action
At deepblue, experts from the fields of sports, marketing and digital media cooperate in order to occupy the interface brand, sponsoring and technology at best. Thus we can offer all relevant services from a single source. Besides brand positioning, brand management and sponsoring we also provide communication strategies, creative concepts and their execution.
Our clients include inter alia VfL Wolfsburg, FC Schalke 04, the Deutsche Fußball Liga (DFL), the Beko Basketball Bundesliga (BBL) and the Scort Foundation.
During the course of their existence respectively their career, many clubs and athletes reach a point at which they have to question themselves. This may have various causes: The club has been promoted or relegated, sponsors fail to appear, the fans are dissatisfied and wish for more closeness, …
At this point, we come into play. As a first step, we develop a strategy considering all aspects: Where is the brand now? What are the goals? Does the brand image have to be changed or enhanced? Who is the target group? Do we act within a regional, national or even international environment?
On the basis of these and many other answers together with our expert knowledge, we position and reposition clubs and athletes. Our aim is not only to make them competitive but also to enable them to inspire their sophisticated, media-oriented target group.
More and more companies use the young, energetic sports environment for their communication. But it gets increasingly harder for brands to attract attention. Anyone today who enters into a sponsoring without the right communication idea, misses a great opportunity.
We develop strategies, creative concepts and drafts that involve mainly the digital channels and hereby create added value. So we frequently get in touch with the target group, without being limited by the traditional channels' possibilities.
Also in the field of sports marketing, we benefit from our team of various experts. This puts us in a position to cover the whole marketing sector for sports brands. From the campaign to the increase of membership figures to the promotion of merchandising offers through to sales promotion at the POS – we put as much passion in small but mighty solutions as in large and international campaigns.
Die digitalen Zahlen zum Champions League Viertelfinale - Teil II3. April 2014
Real Madrid ist in dieser Saison in der Champions League das Maß aller Dinge. Die gute Leistung auf dem Platz bestätigt der Verein auch in den Social Medias. Besondere Maßnahmen, wie...
Die digitalen Zahlen zum Champions League Viertelfinale - Teil I2. April 2014
Während auf dem Platz bei den Begegnungen von Dienstagabend für das Rückspiel noch alles offen ist, zeichnet sich im Netz ein klarer Trend ab. Bayern München ist Meister bei Facebook,...