Swatch.
It's time for a fresh design
Hardly no watch brand has so many fans like Swatch: The cult watches are at home more than 180 countries in the world. But how to get these target groups under one roof? Especially in case of the website being to appear consistently in 20 different languages?
We developed a new website concept which represents Swatch as the originator, but takes regional distinctions into account. Thus, we even created country adaptation for the Arabic world: On these sites, texts and user guidance follow the prevailing reading direction from right to left.
However, not only the texts are worth a closer look: all products, measures and campaigns of Swatch products are staged with complex motion design in an exciting and varied way - just typical for Swatch.
